I built the Proof theme for jimlunsford.com from the ground up.
Not for the masses. Not for a marketplace. Not to chase trends.
For one site. One mission. One body of work.
The goal was simple. Build a fast, clean, text-first theme that gets out of the way and lets the writing carry the weight.
No bloat. No page builder. No glossy nonsense.
Just structure, speed, clarity, and discipline.
I kept tightening it through version after version. Menu behavior. Accessibility. Search. Archive structure. Link text. Every weak spot got tested, fixed, and tested again.
Now it stands at:
100 Performance.
100 Accessibility.
100 Best Practices.
100 SEO.
Mobile and desktop.
That is proof.
Not promises.
Not intention.
Proof.
The machine is built.
Time to keep writing.
