I was scrolling the Google feed on my phone this morning, and it was the same thing it always is.

Clickbait headlines. Empty articles. Ads. Stories written to get a reaction before they give you anything useful.

Meanwhile, I keep putting real work into jimlunsford.com that may not get many views.

I’m still going to build it my way.

No bait. No fake urgency. No empty writing just to chase a number.

Hopefully, it reaches somebody when they need it. And, hopefully, over time, it becomes an archive that actually has value.