Jim Lunsford

An apology can be necessary. But it is not the beginning of ownership.

Ownership begins before the words, when you stop defending the behavior, stop using context as an escape route, and make the first corrective move without knowing whether you will be forgiven.

Anything less is just damage control.

https://jimlunsford.com/what-ownership-looks-like-before-the-apology/

Jim Lunsford What Ownership Looks Like Before the Apology | Jim Lunsford Real ownership begins before an apology. Stop defending the behavior, make the correction, and build trust through proof that lasts. That survives pressure. jimlunsford.com
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